Marketing + Communications

ACTION STATEMENT:

Rock Hill will effectively communicate the story of Knowledge Park, and market opportunity and success for all.

Marketing + Communications Contacts

Bud Dark, Action Team Leader — Email • LinkedIn

Liam Kyle, City Staff Liaison — Email • LinkedIn

Task 1

Transition KnowledgeParkRocks.com from an Action Plan Site to a marketing site: report on progress and market ongoing initiatives

Task 2

Engage the Winthrop Mass Comm department senior level students to develop marketing strategies

Task 4

Continue to market jobsrockhill.com via multiple methods

Task 3

Develop a Marketing and Communications Plan

Task 5

Acquire Client Relationship Management System (CRM) software to manage prospect relationships and marketing leads.

KNOWLEDGE PARK