
Marketing + Communications
ACTION STATEMENT:
Rock Hill will effectively communicate the story of Knowledge Park, and market opportunity and success for all.
Task 1
Transition KnowledgeParkRocks.com from an Action Plan Site to a marketing site: report on progress and market ongoing initiatives
Task 2
Engage the Winthrop Mass Comm department senior level students to develop marketing strategies
Task 3
Develop a Marketing and Communications Plan
Task 4
Continue to market jobsrockhill.com via multiple methods
Task 5
Acquire Client Relationship Management System (CRM) software to manage prospect relationships and marketing leads.