So it begins...

Please consider a consolidation of names (identifiers) which will be used going forward as we market and discuss our redeveloping city. We have Knowledge Park, Old Town, downtown and University Center (in some cases) being used simultaneously. These names have different meanings to people and confusion can easily occur. Perhaps a thorough rethinking of what terms we will use would be productive?

http://adage.com/article/al-ries/long-slogans-absolutely-positively-effective-short/145755/

https://blog.hubspot.com/marketing/brand-slogans-and-taglines