At the kickoff meeting, we discussed the need to identify what to say, who to say it to, and how to say it. I'd suggest a good action item would be to create a communications and marketing plan (or maybe two) to identify key messages, specific target audiences and ways to reach them. Maybe a plan for Rock Hill residents and a plan for the business community since the messages and audiences are very different (educating residents about why they should care vs. communicating to businesses about the benefits of being in Knowledge Park).