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    KNOWLEDGE PARK

    ACTION PLAN

    1. LATEST UPDATES
    2. MARKETING/COMMUNICATIONS
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    MARKETING/COMMUNICATIONS

    Share the latest updates from the Marketing + Communications Action Team

    dlawrence

    Sort out/consolidate identifiers

    Discussion 
    Please consider a consolidation of names (identifiers) which will be used going forward as we market and discuss our redeveloping city. We have Knowledge Park, Old Town, downtown and University Cente
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    Recent Activity:
    May 9, 2018
    cathy.murphy

    Interactive Kiosks and Digital Signage

    Discussion 
    Just one company but something we should discuss. https://meridiankiosks.com/complete-guide-interactive-kiosks-digital-signage/
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    0 comments0
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    Recent Activity:
    Apr 17, 2018
    Hannah Spruill

    Awareness Idea

    Discussion 
    Katie (Quinn, on our team) was recently contacted by someone about placing advertisements in the local movie theater (these are the ads that scroll before the previews start when everyone is getting s
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    2 comments2
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    Recent Activity:
    Apr 3, 2018
    katie.quinn

    Action Item idea

    Discussion 
    At the kickoff meeting, we discussed the need to identify what to say, who to say it to, and how to say it. I'd suggest a good action item would be to create a communications and marketing plan (or ma
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    0 comments0
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    Recent Activity:
    Mar 26, 2018
    Roddy Broadnax

    #Knowledgeispower

    Discussion 
    Great Launch Tonight and I can see & feel the ideas and energy flowing with the Marketing/Communications Team ~ ! ... OK : "Lets Rock"
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    0 comments0
    1
    Recent Activity:
    Feb 28, 2018
    cathy.murphy

    LONG SLOGANS ARE ABSOLUTELY, POSITIVELY MORE EFFECTIVE ....

    Discussion 
    http://adage.com/article/al-ries/long-slogans-absolutely-positively-effective-short/145755/
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    Recent Activity:
    Apr 24, 2018
    Rock Hill Econ Dev

    Action Team Update

    Discussion 
    The Marketing Team got together on 2/27 for the Knowledge Park Action Plan kick off and it was well attended -25 people sat in. The group was chaired by Bud Dark from the RHEDC Marketing Committee.  T
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    Recent Activity:
    Apr 12, 2018
    Chip Hutchison

    March 27 Meeting

    Discussion 
    I understand we are to submit 5 initiatives from the Marketing Committee. Here are my take-a-ways; -Create a Communication plan -Create a Virtual Market Place to connect speakers with groups that ne
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    0 comments0
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    Recent Activity:
    Mar 29, 2018
    colleen.coesens

    Greenville -Using Placemaking to Jump Start Downtown Revital

    Discussion 
    http://spacestoplaces.blogs.realtor.org/2018/03/13/using-placemaking-to-jump-start-downtown-revitalization/
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    0 comments0
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    Recent Activity:
    Mar 13, 2018
    Apostle Norma Gray

    Great meeting tonight. I’m excited to be a part of this.

    Discussion 
    Views 
    0 comments0
    3
    Recent Activity:
    Feb 28, 2018
    cathy.murphy

    22 Companies With Really Catchy Slogans & Brand Taglines

    Discussion 
    https://blog.hubspot.com/marketing/brand-slogans-and-taglines
    Views 
    0 comments0
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    Recent Activity:
    Apr 24, 2018
    Rock Hill Econ Dev

    Marketing + Communications Research Opportunities

    Discussion 
    What are some other communities that have transformed themselves in the past few years? Are these places we can visit, or can we invite someone to come to Rock Hill and give us insight/answer our ques
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    6 comments6
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    Recent Activity:
    Apr 3, 2018
    cathy.murphy

    HOMEWORK FOR 3-27 MEETING

    Discussion 
    What do each of these award winning campaigns have in common? http://www.adweek.com/creativity/bryan-cranston-and-an-orange-battle-alzheimers-in-this-powerful-animated-psa/ https://youtu.be/Y_iCIISngd
    Views 
    2 comments2
    1
    Recent Activity:
    Mar 27, 2018
    Hannah Spruill

    So it begins...

    Discussion 
    Thanks so much to everyone who joined us tonight!
    Views 
    1 comment1
    5
    Recent Activity:
    Mar 1, 2018

    KNOWLEDGE PARK

    ACTION PLAN

    CONTACT:

    Rock Hill Economic & Urban Development • 803-329-7090 • RockHillUSA.com

    © Knowledge Park Rock Hill, 2018

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